Why You Should Trust Your Designer.
As a designer myself, it comes as no surprise that I would say this. You should trust your designer. I understand giving the visual control of your business over to anyone, let alone someone that you may not know very well. You invested significant time, energy, and money into your business, and you do not want to feel as though a single penny is wasted. I understand, but there is a reason you hired a designer.
Remember why you hired a designer in the first place.
I have no knowledge or skills that would allow me to run certain aspects of a business. I have no experience in handling the financial aspect of a business, and if I were to start a business, I would find someone to take on those responsibilities. Sometimes you must sacrifice some control to grow your business because you’re not going to know how to do everything. So, if you hired a designer, you did it for a reason and you should trust your designer.
There is a reason you chose a specific designer.
You’ve presumably spent hours looking through portfolios, reading resumes, and interviewing potential designers for the job. You’ve looked through finances, set a budget, and negotiated pay with the designer. You did the work to find someone that is an excellent match for yourself and the business. It’s easy not to remember the reasons why you hired a person when you’re deep into extraordinarily hard projects. They are going to propose ideas that don’t feel right to you, but in the end, you chose them because they had the expertise and you liked their style. You should trust your designer.
You shouldn’t have total control.
It is hard to release control of something like the visual identity for your business, probably one of the hardest things to do. Designers understand this perfectly. They know your business’s logo and brand identity is the first thing a potential customer sees. It’s what brings the customer in or pushes them away. Here is the thing though you’re not a design expert, you hired a design expert, and you must remember that. You wouldn’t tell your doctor how to diagnose your illness, would you? Of course, you wouldn’t. They spent years going to school learning about the human anatomy, hours in hospitals learning proper patient care, and years treating actual people. They’re experts; they know what they’re doing.
The same goes for designers; they know what your business wants to accomplish with your visual brand. It is always your decision of the direction, but you have to trust your designer through this lengthy process. A healthy working relationship inspires the creative process more than anything. Trust your designer to make decisions with confidence, and with confidence comes more high-grade ideas. More high-grade ideas are more beneficial for everyone and may save you a lot in the end.